Is your business and stakeholder engagement too low? tips and advice to address this

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Date posted

July 21, 2025

๐™ƒ๐™ค๐™ฌ ๐™ฉ๐™ค ๐™—๐™ค๐™ค๐™จ๐™ฉ ๐™š๐™ฃ๐™œ๐™–๐™œ๐™š๐™ข๐™š๐™ฃ๐™ฉ

To maximise participation in workshops, interviews, and surveys, pitch relevant questions and repeat online events. Consider purchasing business samples from marketing databases to expand reach.

๐—–๐—น๐—ฒ๐—ฎ๐—ฟ๐—น๐˜† ๐—ฒ๐—บ๐—ฝ๐—ต๐—ฎ๐˜€๐—ถ๐˜€๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ตโ€™๐˜€ ๐—ฝ๐˜‚๐—ฟ๐—ฝ๐—ผ๐˜€๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐—ผ๐—ป ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐˜€๐˜๐—ฎ๐—ธ๐—ฒ๐—ต๐—ผ๐—น๐—ฑ๐—ฒ๐—ฟ ๐—ด๐—ฟ๐—ผ๐˜‚๐—ฝ:

  • For ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด๐˜ฆ๐˜ด, highlight improvements in skills, employability, and addressing shortages.
  • For ๐˜ฆ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฐ๐˜บ๐˜ฆ๐˜ณ ๐˜ฃ๐˜ฐ๐˜ฅ๐˜ช๐˜ฆ๐˜ด, stress informing local skills system changes.
  • For ๐˜ฆ๐˜ฅ๐˜ถ๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ณ๐˜ข๐˜ช๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ณ๐˜ด, underscore understanding employer needs and building a robust evidence base.
  • For ๐˜ญ๐˜ฐ๐˜ค๐˜ข๐˜ญ ๐˜ข๐˜ถ๐˜ต๐˜ฉ๐˜ฐ๐˜ณ๐˜ช๐˜ต๐˜ช๐˜ฆ๐˜ด, focus on ensuring workforce skills for employers, boosting productivity, pay, and job quality.

๐—ž๐—ฒ๐˜† ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐˜๐—ถ๐—ฝ๐˜€:

** Tailor questions to different groups.
** Piggyback on existing meetings and eventsโ€ฆ Secure slots at regular meetings to outline the LSIP and invite feedback, linking to online surveys or workshops.
** Design short, targeted engagements for businesses: brief online surveys, 15-minute phone calls, or 20-minute online focus groups
** Leverage existing events and newsletters for business representative groups.
** Use online registration and calendar booking apps (microsoftโ€™s outlook booking page is pretty good!)
** Buy business contact details to supplement existing lists for surveys.

Leverage digital and mobile technology:
โ€” Use apps for voice/video feedback (with transcription and summary analysis).
โ€” Utilise automated transcription services, ensuring recording permissions are part of booking.
โ€” Employ online surveys for their low cost and instant data, but be aware of low response rates; keep them 2-3 minutes to complete.
โ€” Use a CRM and email management system for seamless workflow

I’m Glenn Athey. Transforming local economies is my passion. I’m MD of a consultancy firm mylocaleconomy.org and I am also part of the Local Skills Improvement Partnership at lsip.net I’ve got a 31-year successful track record in economic development and regeneration, I’ve successfully won over ยฃ300 million for projects that drive local prosperity.ย 

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